Marketing GIFs
As the primary motion designer on Yelp’s marketing team, I was tasked with bringing Yelp’s B2B and consumer marketing emails to life through animation. I closely collaborated with designers and copywriters to determine how motion can imbue excitement and emotion into marketing emails. Through extensive testing we determined that animation consistently improves click-through rates in its emails.
Performance Ads
At Yelp I regularly concepted and animated videos for distribution across Yelp’s B2B & B2C performance channels. Using A/B testing and performance metrics we adjusted our messaging and visual approach to improve ad effectiveness.
Product Animation
During my four years at Yelp, I worked alongside product designers to improve user experience and add delight to the app through animation. This work was exported to code using LottieFiles to allow for high-fidelity, low file size animations. I also animated UI to demonstrate app functionality or simplified user flows for marketing purposes.
AGENCY SUPPORT
For occasional big campaigns and TV ads, I provided 3D production design and motion graphics support for agency partners. This typically involved animating end cards or leveraging existing assets to be re-cut/re-rendered for six and fifteen second ad units.