Product Launches
As the Senior Motion Designer on the brand team, my responsibility was to help bring product launches to life through video content that provided an overview of new features, especially relating to our Artificial Intelligence (AI) tools. This involved collaborating with copywriters, designers, and product marketing to distill complex feature updates into engaging product demos.
Events
One of the most impactful channels Braze uses to reach new customers is their global event series. I was tasked with creating promotional videos as well as videos on display at events, including Braze’s marquee event opener at Forge 2023 and keynote presentations at Forge 2024. I also interfaced with outside video agencies to review work and ensure it aligned with our creative standards.
Miscellaneous
At Braze, the brand team provides creative services for the entire organization, which allowed me to work with a number of teams on their respective creative needs. Among these projects was a customer case study video series I animated and developed alongside the content team. I also collaborated with the product team to develop initial motion tests for their UI/UX teams, including hero animations, microinteractions, and screen transitions.
